QUANTIA SOLUTIONS April 2019
Trends in the textile industry
Currently the textile industry is going through a period of economic growth closely related to consumer behavior. Business and internet sales have boasted extraordinary numbers. 2018 closed with business volume of $2,8 trillion and the expectation is that it will go up to $4,0 trillion or more in the next 2 years. (eMarketer). In Spain the textile industry represents 3% of GDP and it is 5% in Portugal. North Africa is also seeing growth in the textile industry. For instance, Tunisia has more than 1800 companies in this sector with $2400 in exports (modaes.es).
We live in an era of self-expression, instant gratification and ecological awareness. Consumers want personalized products, and they want them quickly and for them to be sustainable. We are seeing how conventional retail has been decreasing and e-commerce has been growing, transforming “Retail” in “eTail” A recent study (‘eShopper Barometer’ de Seur) reveals that 57% of the Spanish population buys on-line and that 12% of those purchases are fashion related. Fashion is the product of excellence of those purchases. Fashion trends are changing constantly – the idea of two fashion campaigns per year is a thing of the past. Social media has a great influence in this transformation.
Let´s see how production and distribution are also affected with these changes.
The traditional business model of Supply and Demand is now obsolete and has opened its way to a new model of Demand and Supply. We are moving away from producing and trying to get the customer to buy our products to understanding the customer and producing according to his/her needs. Consumers today turn to the web, upload their design, chose the garment that goes directly into the production line, the printer and the garment is ready for packaging and distribution. All of this in a matter of minutes.
“Technological innovation and digital printing allow us to satisfy this demand,” says Ronen Zioni, general manager at Quantia Solutions. “The textile industry is ready to be digital in all its aspects,” he concludes.
Digital transformation allows us to:
- bring the customer even closer. There is no time for production far away from the consumer who wants the product in 24h and is willing to pay more for that. I see it today, I order it today and I want it today!
- offer a much quicker supply chain that also avoids accumulation of stocks, making the whole process more sustainable and cost effective
- allows personalization with short runs at a low cost
- be more sustainable avoiding pollution related to the dyeing process and its great consumption of water – in addition to reducing transportation pollution (having the production / supply chain close to the consumer)
- have a low training curve
- create samples and repetitive orders extremely quickly and at a low cost
- no design limitations
As official distributer of high technology companies in the textile industry, Quantia Solutions is focused on facilitating the transition to this new model of production and on making it a success. ▪